Go-To-Market Strategy

Our strategy is built around three synergistic pillars — combining Telegram-native virality, partner distribution, and scalable paid acquisition. This approach allows us to grow efficiently across censorship-heavy and crypto-native markets.

• 1. B2C Growth via Partnered Telegram MiniApps
• 2. Q2–Q4 Marketing Campaigns Across High-Intent Channels
• 3. B2B Scale via Ecosystem Integrations
• 4. Product Evolution: From Subscription to Network Layer

1. B2C Growth via Partnered Telegram MiniApps

Our core acquisition channel is through co-branded Telegram MiniApps, launched under the names of influencers, creators, and crypto projects. This model lets us tap into existing audiences with minimal friction and high conversion.

Each partner gets:

• Their own branded VPN MiniApp (e.g. Notcoin VPN, LaterVPN) with full backend + UI setup
• Up to 50% revenue share on all subscriptions
• Built-in conversion funnels — free trials, push reminders, upgrade offers
• Full technical support — we handle infrastructure, config generation, analytics

All the partner needs to do is promote. We handle everything else.

📊 Traction so far:

• 4 MiniApps launched (including CombotVPN, LaterHide, HolaVPN)

• ~500 active subscribers via partner funnels

• 7% average conversion rate from user to paid subscriber — our highest across all tested formats

• Best-performing geos: Russia, Ukraine, UAE, Turkey — regions with high censorship and VPN demand

Telegram provides a unique growth loop:

No app store approvals, no installs, no accounts. One click — user is in the funnel.

2. Q2–Q4 Marketing Campaigns Across High-Intent Channels

We’ve allocated $120,000 to performance-driven marketing experiments in Q2–Q3 2025, across both Western and CIS markets. Our goal is to discover the lowest CAC channels and scale them via repeatable funnel mechanics.

USA Marketing ($65K):

• Meta Ads (~$25K):

Weekly creative testing, $300–500/campaign batch

Focus: card-linked trials, annual plans, stealth protocols

• Influencer Activations (~$30K):

Partnering via HashtagPaid & SproutSocial

Mix of micro (10–50K) and mid-tier (50–100K) YouTubers & Instagram

Fixed + CPA models to ensure CAC transparency

• Google Ads (~$10K):

Search traffic → Web2 onboarding → Telegram funnel

Focus on “free VPN,” “secure VPN,” and geo-localized queries

CIS Marketing ($40K):

• YouTube & Telegram Influencers (~$25K):

Partnerships with political and neutral channels (e.g. Kolezev YouTube, large public Telegrams)

CPA-heavy deals to align on retention metrics

• Meta Ads (~$10K):

Focused on Ukraine, Georgia, Kazakhstan

Retargeting and free trial funnels

• TikTok Micro-Influencers (~$5K):

Low-CAC experiments with viral hooks and CTA overlays

Testing Reserve ($15K):

• Held for reallocation to top-performing campaigns
• Includes budget for creative production, push funnel A/B tests, and analytics tooling

CAC benchmarks based on early traction: ~$50–60 per paying user, aligned with industry norms. We aim to bring this lower via Telegram-first onboarding and high-retention regions.

3. B2B Scale via Ecosystem Integrations

DeGuard is designed to be embedded directly into crypto ecosystems. We offer privacy access as a service for Web3 projects, DePINs, and user-facing dApps.

• 10+ active partners — including Notcoin, Nomis, U2U, and others
• Total addressable audience: 20M+
• Revenue-sharing model (30–50%) + co-branded deploys
• SDK/API ready for native integration into wallets, ID protocols, and DePIN tooling
• Zero CAC growth — partners own the userbase, we power the infra

This model scales like an affiliate engine but with deeper product hooks and higher LTV. Expanding further in Q3–Q4 via mobile SDK and tokenized B2B incentives.

4. Product Evolution: From Subscription to Network Layer

We are shipping weekly updates across apps, infrastructure, and user funnels — focused on increasing retention and utility per session.

• Apps: Android live, iOS, MacOS & Windows in testing phase (release planned Q2)
• Protocol stack: VLESS, WideGuard, and rotating stealth transport layers
• Infra scaling: Adding new nodes and bandwidth across high-demand regions
• Gamified mechanics: Point system, loyalty tiers, referral bonuses
• Funnel optimization: Based on cohort analysis, automated upgrades, churn triggers

Each release adds new monetization layers — not just one-time conversions, but sustained usage across mobile, Telegram, and B2B surfaces.

Next: 🕵️Technology & Infrastructure